Sustainable fashion is revolutionizing the way fashion business is conducted. fashion trends

Sustainable fashion is an accelerating trend in the fashion and clothing world, as the young population today realizes that leading an ethical and environmental lifestyle can help avert the climate crisis, and this Sunday marks World Environment Day 2022. We can’t help but rejoice at how sustainable fashion is revolutionizing the way fashion businesses operate. Somewhere in the world a truckload of textiles is landfilled or burned every second, but now, brands are creating apparel ranges that combine centuries-old textiles, crafts and production techniques with contemporary styles made from nature. Attracts to the modern sensibilities of – fiber based sourced from renewable wood and responsibly sourced from sustainably managed forests.

Some are creating and using fibers that are an eco-friendly alternative to most natural and synthetic fibres, while others are biodegradable and made using significantly fewer resources, allowing us to contribute to a greener environment. can. Notice the conscious shift of clothing brands to create sustainable clothing? This has a lot to do with consumer sentiment on sustainability in fashion as Millennials and Gen-Zs are choosing sustainable and homely eco-friendly clothing brands that are paving the way for sustainable fashion to become mainstream.

In an interview with HT Lifestyle, Mr. Charan, VP Marketing, Birla Cellulose shared, “One of the main reasons for the boom in sustainable fashion is the increase in awareness about eco-friendly practices. Now a days, more brands are moving ahead to include sustainable clothing and they are creating it by giving trendy outlook based ongoing fashion trends. For example, they are choosing fabrics that are made using natural cellulose fibers produced from wood pulp from trees grown specifically for this purpose, which are sourced from certified sustainable forests. which increase the fluidity and softness of the fabric. These fabrics save 6-7 times more landfills than cotton and consume 3-4 times less water, are organic, ethically sourced, eco-friendly and renewable. ,

According to Priyanka Priyadarshini, Head Designer, Navya By Liva, there are environmentally responsible fashion brands that are leveraging technology to make clothing production and packaging more sustainable. She revealed, “From the use of plant-based fabrics and bacteria-based dyes to deploying a blockchain-based supply chain to increase transparency, it aims to be sustainable every step of the way as sarees are made from sustainable fabrics The natural origins bring fluidity to the final product, in an eco-conscious manner. The smooth flowing texture makes the sarees breathable, comfortable and easy to wear.”

Supporting sustainability is the new fashion trend and rightly so because fast fashion accounts for about 10% of world carbon emissions and about 20% of the world’s wastewater. With sustainability, recyclability and self-care on top of the brand-conscious new-age consumers, a clear shift is seen in how customers interact with brands and their products, where sustainable fashion has emerged as the COVID-19 lockdown. Influencing fashion choices in the aftermath of the pandemic. Worldwide lifts after two years of coronavirus pandemic.

The fashion industry has completely changed during these two years of the COVID-19 lockdown and now, the way we dress has changed dramatically and style experts say that fashion can be worn for multiple purposes. Can go, is here to stay. Fashion brands are implementing a consumer-centric strategy to see what customers really want and all roads lead to the fact that the future is sustainable fashion where any day, a functional and versatile closet is better. – One that allows the styling of an essential piece many ways of blurring the boundaries between casual and formal attire and evolving fashion to the point where it recognizes that customizing a silhouette is not limited to a specific demographic Is.

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